For those of us who grew up in a less than digital age,
where TVs were still mostly black and white, telephones had round dials and
were certainly not mobile, discos and LPs were trendy and petrol was available
in 2, 3 or 4 star, the digital age has been quite an eye opener.
In those dark and distant days if you wanted to advertise
your products or services you had to place an advert in the local newspaper.
Everyone then read the newspaper so you had a good chance of getting in front
of an audience. Another great way of getting the word around about your
business was to do a good job and get recommended, that will always be the
case. In fact that is where social media can now step in and you can use your
on line social network and your customers network to promote your business and
to get recommended to new potential customers. Without spending money you can
gain followers for your business and generate interest in and enquiries for
your business via Facebook, Twitter etc.
With millions of users nationally and internationally it is now possible
to reach people globally through clever use of these mediums. You can also
target potential customers by location, gender and age as well as targeting
special interest groups that contain your prospective customers.
As an addition to more traditional methods of advertising
social media can be a great tool, to some it is the only way they advertise
their services. Surely as business owners we cannot afford to ignore any medium
that has so many potential customers on it and that is free to use.
If dinosaurs like me can get to grips with social media, then
so can you, whoever you are and whatever your background.
