Manage Your Marketing Time

 

Sat here after another full on day trying to get our website in order....yep it was tired, missing bits and nothing was finished off...I feel rather ashamed that it was in such a mess. I am reminded of friends I have in various trades who are the same. Builders whose own extensions aren't finished,  gardeners whose gardens are suffering from serious neglect, window cleaners who can't see out of their own windows and on and on. Sometimes you spend so much time on fulfilling your customers' every needs and then sorting more customers that you completely neglect your own "future" business. I have now allocated time every day to get our own house in order and sort our own marketing out. Shame on me!

I should know better, after all I spend a lot of time putting other people's marketing house in order I really should know better.  No excuses!

Time to read another book on time management, or maybe just put everything I should do into practice. It's so easily done and running any business involves discipline, as you know, so I am making sure time is set aside daily to sort our own marketing out! Right back to it......customers always come first!

Targeting has never been easier!

 

 

 

We work hard to get our customers noticed on line, helping them to get to grips with social media undoubtedly works really well and is a fantastic way to grow any business without spending a fortune. Whatever marketing you do as a business needs to be cost effective but if, for a little time and effort, you can engage with an audience on social media you can get great results and the only investment you will need is your time. By targeting your audience you can effectively select them by gender, age, location, profession.

I remember the pre internet age when you could only dream of reaching people in this way. All you could do then is target people in certain ways. Leaflet drops could be targeted to certain areas (and still can, of course). TV adverts could (and can) be targeted at certain programmes to reach certain people but they would still be a broad spectrum of ages etc. Radio also could be a great source of advertising but again you can't really target beyond the fact that they were listening to a certain programme. Of course newspaper advertising has always been a great way to target areas as well but readership is always hard to judge.

Before social media came along if had gone to a company and said I could reach any specific age group you want with certain professions living in a certain area with an advert, I think you would snap my hand off. That's basically what platforms like Facebook offer you and to someone marketing their business a few years ago would seem totally amazing and to be honest, it is.

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Build an Audience

Perhaps the easiest and definitely the cheapest way to market your business on line is to use social media. In order to make it effective you need to build a network on all the platforms that you choose to use. It is always best to gradually grow your connections and look to build an audience you can engage with and hopefully eventually get some work from.

We can help you build an audience with our training workshops that are designed to show you how to grow your potential market on line.

More than Numbers

More than Numbers

So you are tweeting like a mad thing letting the world know what you are up to. Have you ever thought about your audience? An essential part of your marketing twitter is a fabulous tool to engage with potential customers. The first thing to ascertain is who your customers are. If you customer base is local then so should your following be on twitter. It is always nice to be followed so I am quite happy to be followed by anyone whoever they are and wherever they are. It is always worth looking a little deeper and exploring who your followers are and engaging with any followers who are part of your target market.

It really is about more than numbers it is about your influence and about your engagement with your market place, wherever or whoever that is.

Twitter and You

You don't have to be a celebrity to get a lot out of twitter. Many businesses and individuals get a great deal of success from using twitter to promote themselves.

The usual response I get from people who don't use twitter is "I've got nothing to say" or "nobody wants to know what I'm doing". I have met many people through my training sessions who have said this and followed up with comments like I only want to know about Linkedin as that is more professional. Most of these people have ended up being prolific tweeters who I now follow with interest on Twitter as they go about their daily work. When you analyse your life, be it work or play there is often many things you do or see that would be of interest to potential followers. I really don't want to know about you having a cup of tea unless you are maybe enjoying the view of the black mountains from your customer's roof while enjoying it, having just re pointed the chimney. Perhaps you have just left a customer's office having just helped them improve the way they do business or just unblocked a drain whilst eating your sandwiches. Your work may well be uninteresting to you as you do it every day but people are interested in what you have to say when you make it interesting. Our training sessions can help you gain an audience show you all the basics.

Everyone has a tale to tell in 140 characters and that includes you.

Social Media Training Day

Social Media and You

Using Social Media to help promote your business is now essential, whatever size the business is. Everyone from your local window cleaner to major corporations like Coca Cola are using Social Media as a major part of their marketing. A great way to promote your products and services, social media gives you an opportunity to create brand awareness at any level.

To get into a potential customer's living room you used to have to advertise on TV or maybe in the local newspaper if you are a small business. Now major brands are spending a massive part of their marketing budgets on Facebook, Twitter and other social media platforms. So why? Why are they even bothering with social media? Because you can target particular potential customers, social media really can be used by any size and type of business. Social Media really isn't just for kids it is a powerful marketing tool for you and your business. Your competitors are using this to their advantage so why aren't you? One great thing to remember

Our user friendly courses show you how to target followers and build fans creating a fan base for your business of potential customers. The value of the information will become obvious after you have completed the course but if you are not using the major platforms of Facebook and Twitter to woo your potential customers and build your brand this course is a must for you. We provide a basic overview of social media and then follow that with individual sessions on Facebook and Twitter. You can go from sceptical novice through to efficient user in one day with our help. We have done all the research and the hard work and pass on tips to take you all the way from novice to effective user through these sessions.

Launch of Getters Consultancy

To celebrate the relaunch of Getters as Getters Consultancy we are offering new clients the opportunity to use our new graphic design service for free when you purchase one of our web packages.

If you are interested get in touch as this is a limited offer.