Targeting has never been easier!

 

 

 

We work hard to get our customers noticed on line, helping them to get to grips with social media undoubtedly works really well and is a fantastic way to grow any business without spending a fortune. Whatever marketing you do as a business needs to be cost effective but if, for a little time and effort, you can engage with an audience on social media you can get great results and the only investment you will need is your time. By targeting your audience you can effectively select them by gender, age, location, profession.

I remember the pre internet age when you could only dream of reaching people in this way. All you could do then is target people in certain ways. Leaflet drops could be targeted to certain areas (and still can, of course). TV adverts could (and can) be targeted at certain programmes to reach certain people but they would still be a broad spectrum of ages etc. Radio also could be a great source of advertising but again you can't really target beyond the fact that they were listening to a certain programme. Of course newspaper advertising has always been a great way to target areas as well but readership is always hard to judge.

Before social media came along if had gone to a company and said I could reach any specific age group you want with certain professions living in a certain area with an advert, I think you would snap my hand off. That's basically what platforms like Facebook offer you and to someone marketing their business a few years ago would seem totally amazing and to be honest, it is.

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Build an Audience

Perhaps the easiest and definitely the cheapest way to market your business on line is to use social media. In order to make it effective you need to build a network on all the platforms that you choose to use. It is always best to gradually grow your connections and look to build an audience you can engage with and hopefully eventually get some work from.

We can help you build an audience with our training workshops that are designed to show you how to grow your potential market on line.

Social Media for Dinosaurs

For those of us who grew up in a less than digital age, where TVs were still mostly black and white, telephones had round dials and were certainly not mobile, discos and LPs were trendy and petrol was available in 2, 3 or 4 star, the digital age has been quite an eye opener.

In those dark and distant days if you wanted to advertise your products or services you had to place an advert in the local newspaper. Everyone then read the newspaper so you had a good chance of getting in front of an audience. Another great way of getting the word around about your business was to do a good job and get recommended, that will always be the case. In fact that is where social media can now step in and you can use your on line social network and your customers network to promote your business and to get recommended to new potential customers. Without spending money you can gain followers for your business and generate interest in and enquiries for your business via Facebook, Twitter etc.  With millions of users nationally and internationally it is now possible to reach people globally through clever use of these mediums. You can also target potential customers by location, gender and age as well as targeting special interest groups that contain your prospective customers.

As an addition to more traditional methods of advertising social media can be a great tool, to some it is the only way they advertise their services. Surely as business owners we cannot afford to ignore any medium that has so many potential customers on it and that is free to use.

If dinosaurs like me can get to grips with social media, then so can you, whoever you are and whatever your background. 

If you  need a bit of help with you Social Media why not join us for some training to get you sorted: http://www.getters.co.uk/social-media-day.html