Manage Your Marketing Time

 

Sat here after another full on day trying to get our website in order....yep it was tired, missing bits and nothing was finished off...I feel rather ashamed that it was in such a mess. I am reminded of friends I have in various trades who are the same. Builders whose own extensions aren't finished,  gardeners whose gardens are suffering from serious neglect, window cleaners who can't see out of their own windows and on and on. Sometimes you spend so much time on fulfilling your customers' every needs and then sorting more customers that you completely neglect your own "future" business. I have now allocated time every day to get our own house in order and sort our own marketing out. Shame on me!

I should know better, after all I spend a lot of time putting other people's marketing house in order I really should know better.  No excuses!

Time to read another book on time management, or maybe just put everything I should do into practice. It's so easily done and running any business involves discipline, as you know, so I am making sure time is set aside daily to sort our own marketing out! Right back to it......customers always come first!

Your Website Needs Good Images

Many people think they are great photographers but I can tell you that of those “many” most are not (including me!). I have just looked at a website and the first thing I see is an out of focus picture that the web designer has squeezed into a box that is too wide for the picture. As a result of this the people look like they are in one of those short fat mirrors at the fair. I am immediately put off even looking at the rest of the site because I now view them as cheap and unprofessional. In actual fact the rest of the site is full of awful pictures and random text boxes. Not good.

What makes a good photo?
 
·         Contrast
·         Focus
·         Main area of interest
·         Lighting

What makes a bad photo?

·         Out of focus
·         Blurry
·         Bad lighting
·         Dull no point of interest
·         Too busy

If you are going to take pictures yourself use a good camera and only use really good pictures. Be honest with yourself about the quality of the images you are using on your website. If in doubt get a professional in! Paying a little money to use decent pictures will make your site a whole lot better. Or get some lessons and be honest about your pictures! Images do make your image! 

Launch of Getters Consultancy

To celebrate the relaunch of Getters as Getters Consultancy we are offering new clients the opportunity to use our new graphic design service for free when you purchase one of our web packages.

If you are interested get in touch as this is a limited offer.