Targeting has never been easier!

 

 

 

We work hard to get our customers noticed on line, helping them to get to grips with social media undoubtedly works really well and is a fantastic way to grow any business without spending a fortune. Whatever marketing you do as a business needs to be cost effective but if, for a little time and effort, you can engage with an audience on social media you can get great results and the only investment you will need is your time. By targeting your audience you can effectively select them by gender, age, location, profession.

I remember the pre internet age when you could only dream of reaching people in this way. All you could do then is target people in certain ways. Leaflet drops could be targeted to certain areas (and still can, of course). TV adverts could (and can) be targeted at certain programmes to reach certain people but they would still be a broad spectrum of ages etc. Radio also could be a great source of advertising but again you can't really target beyond the fact that they were listening to a certain programme. Of course newspaper advertising has always been a great way to target areas as well but readership is always hard to judge.

Before social media came along if had gone to a company and said I could reach any specific age group you want with certain professions living in a certain area with an advert, I think you would snap my hand off. That's basically what platforms like Facebook offer you and to someone marketing their business a few years ago would seem totally amazing and to be honest, it is.

---

Groups are more fun

 

Facebook Groups can get you places you didn't know you could get to! Yep definitely a place to go if you want to get to people outside of your friends group and outside the small group of page likers that Facebook actually let you get to is a group.

The best thing is it's free! Even better is that if you pick the right groups you can target the people you want to target. Many groups are set up for a reason, be that to sell things in an are or promote business in an area, maybe even to promote an interest to a group of like minded people.

So why not pick a group and start posting? No point falling foul of the posting police, so check out the rules of the group (many are set up by people who like to say say no to this that and the other) but many allow you to promote your business especially if you can do so without actually selling too obviously.

You might want to promote your business to other businesses locally and there are many groups for that or you might think a larger audience might be nice. Just search for groups, check out the rules, join and post away. Suddenly you are reaching far more people than you used to.