More than Numbers
So you are tweeting like a mad thing letting the world know what
you are up to. Have you ever thought about your audience? An essential part of your
marketing twitter is a fabulous tool to engage with potential customers. The first
thing to ascertain is who your customers are. If you customer base is local then
so should your following be on twitter. It is always nice to be followed so I am
quite happy to be followed by anyone whoever they are and wherever they are. It
is always worth looking a little deeper and exploring who your followers are and
engaging with any followers who are part of your target market.
It really is about more than numbers it is about your influence
and about your engagement with your market place, wherever or whoever that is.
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